在线教育需要的不是情怀,是信念

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今年,一个逼格比较高的词叫“情怀”。自然也有在线教育需要“情怀”的讲法,这讲法本无可厚非,但残酷的行业事实告诉我们,在线教育需要的不是情怀,是“信念”!

在线教育的信念是什么?成功的信念、坚持的信念、务实的信念、创新的信念。这些信念就是挖掘价值,坚信成功;坚持不懈,挫而不折;专而务实,脚踏实地;探索迭代,锐意创新。在线教育的从业者面对教育这个“巨坑”要胆大心细,大家身负国家教育之重器,承百姓学习之重托,我们依靠的就是信念。

观如今已经成功上位的沪江、51talk等,对自己选定的方向无一不是坚信成功,在那条通往成功的道路上,无论遇到什么都是痴心不改,不达目的不罢休。教育的需求是刚需,不是不能实现,是我们的产品,我们的服务还没有做到。成功就在每一个终点,只有成功的信念才能激励创业者披荆斩棘,笃定乾坤。

除了对成功的执着外,我们还需要坚持的信念。2014年登上国家会议中心的爱乐奇,早在十年前就已鏖战在线上,众多刚刚投身在线教育的小伙伴们,已然感受到了成功不是一蹴而就。现在你们最需要的就是坚持,百折不回,屡挫屡战,一个身经百战的创业者才能独品成功的滋味。在一众唱衰题库,梯子折戟时,魔方格置于死地而后生,手持数千万融资,发下旦旦誓言,为教育事业而尽瘁!大家没有听错,这不是总结、汇报上的陈词,这是坚持的信念。

所有的成功,所有的坚持都源自最初的选择,创业的选择就要接地气,用投资人的话说就是要实实在在地解决用户的问题、需求。创业要务实,产品要务实。2014扎堆的问答类App,已经被人预言了要先倒下,但我们说既然已经拿到了用户,只要你能为用户实实在在提供服务,就不必杞人忧天。阿凡提、学习宝满血后的发力,机会还是在务实的信念上。

已然说到了近乎红海的问答类App,就不得不讲的是创新。难道我们这么复杂的教育流程中,只有这个“问答”是爆点?不会的,肯定不会的,在线教育从业者时刻要有创新的信念,积极探索挖掘价值洼地、用户刚需,让用户的痛点来引爆自己小宇宙。即使那些b的是"> b筧bla hb5>

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