当移动邂逅视频:电视机时代完了

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当移动邂逅视频:电视机时代完了

 

腾讯科技 瑾瑜 2月20日编译

网 络视频服务提供商Ooyala联合创始人兼解决方案部门副总裁贝尔萨萨·利普(Belsasar Lepe),在科技新闻网站Re/Code发表署名文章表示,移动技术现拥有行业颠覆的能力,特别是在线视频领域,由于移动设备的出现,观众们在移动端观 看视频的时间越来越长,电视机的时代一去不复返。移动和在线视频的结合宛若上世纪60年代包装用塑料工业的崛起。

以下是文章主要内容:

在 1967年上映的经典电影《毕业生》(The Graduate)一片中,麦圭尔先生(Mr. McGuire,沃尔特·布鲁克 WalterBrooke饰)在向主人公本杰明(Benjamin,达斯汀·霍夫曼Dustin Hoffman饰)传授职业忠告时,说了两个字:塑料。如果将这部电影的故事背景放到现在,那么这段对话可能就会变成:

麦圭尔先生:我只想对你说两个字,就两个字。

本杰明:是的,先生。

麦圭尔先生:你在听吗?

本杰明:是的,我在听。

麦圭尔先生:移动。

本杰明:您具体是指什么?

麦圭尔先生:移动领域有很大的发展前景。

在上世纪60年代,塑料“邂逅了”包装,彻底了改变了整个包装行业。在21世纪,唤起行业变革的原动力将来自移动科技。移动所触及到的所有行业,都在悄然发生改变,比如通信领域、商务领域、当然还有游戏和在线视频领域等。现在,移动在线视频行业出现了一些具备改革推动力的发展趋势,既为市场提供了机遇,也带来了挑战。除了企业,观众也是市场参与者,他们也能够从中受益:

移动狂热

为了理解移动会继续对在线视频行业带去哪些深远影响,我们就必须清楚移动设备的普遍存在性。对于移动出现的形式,大家在熟悉不过,但是,移动已经不再只是一个平台,而是一次文化的转变。“人人都拥有一部移动设备”这句话绝非夸张。思科预计,2018年,人均移动设备拥有量将为1.4部。

移动狂热现象并未逃过娱乐行业的法眼。数十家娱乐企业都在向移动领域迈步,希望能够在移动技术的众多机遇中,充分享受到一屏/一观众(one screen/one viewer)体验所拥有的丰富个人化机遇。

在2014年的CES(国际消费电子展)上,娱乐行业的大手纷纷发布了新移动战略,比如NBC环球(NBC Universal)、WWE(世界摔角娱乐)、时代华纳(Time Warner)、美国卫星电视巨头Dish以及美国有线网络运营商考克斯(Cox)通信公司等。另外,研究报告也显示,去年,移动端和平板电脑视频观看量增加一倍余。随着移动视频市场的迅速发展,各企业势必会看到这样一句话:移动领域前景巨大,现在就加入这场博弈吧,否则就会落后。

内容的长短

能观看习惯、设备性能和支持技术等会对移动视频产生影响的因素,一直都在变化。以前关于移动端视频观看主要以短时内容为主的假设,也早已过时。因此,如果要加入并在这场较量中厮杀到底,行业参与者们就必须有远见且反应要迅速。

2013 年第三季度,平板电脑用户将25%的视频观看时间,用于观看时长超过60分钟的视频内容。正是因为移动设备性能在不断改进,比如屏幕更大,分辨率更高、芯片运行速度和eu3002","utem meww.woshipm.c9ww.wosm.c业绢ttpueiner06以矢为帑细机过旉体验业嗴Z现们乐个人化机遇ㅋ也的3大r06以矢为帑sm.02",看"_bla9ww.wottpu>

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