产品设计:需求和原型中间隔着一堵墙

产品经理就业特训营,专门为大学生和准备转型做产品的人量身定制,60天线下培训,包就业!了解详情

标题图2知乎600-360

从最初的一个产品概念到最终的产品上线,中间凝聚着一个IT团队的心血和付出。产品经理作为其中的主导者,在一定程度上影响着产品的成败和优劣。在整个产品研发流程中,每一环节都需要产品经理稳扎稳打的来推动项目前进,那主要的环节有哪些呢?我感觉从概要层面上可以将产品经理的工作分为三个步骤:需求整理、原型设计、开发跟踪。

产品经理的工作

其中每一个环节都有很多的知识技能以及方法论需要我们去掌握,今天主要是探讨一下从需求到原型的过程,有哪些地方是值得产品人去学习掌握的。毕竟,在一个好需求的框架之上设计出适用的原型才是打造一款优秀产品的基础条件。

需求与原型之间有堵墙?

很多产品新人,一般都习惯整理好需求之后直接动手画原型,在画原型的过程中再不断的回过头看需求,然后对原型进行修改或增添内容,偶然还要为某个突然想起的需求点在原型上不断打补丁。在这样一种没有严谨思路的情况下,制作出来的原型图不仅容易遗漏数据或功能,更重要的是很容易没有清晰的系统逻辑性和结构性,这样的原型无论是对于开发人员还是最终的用户都是很令人头疼的事情。

也许,出现这种情况的原因与产品经理所要求的产出物有关:产品需求文档 和 产品原型图(没有专业的交互设计师来完成的情况),所以造成了产品新人惯性的思维,完成需求文档之后,马上就去制作原型图,这是个误区。其实需求和原型之间还隔着一堵墙,如果很生硬的翻墙而过必然会造成一定的损伤,我们只有通过一定的手段把这堵墙一砖一瓦的拆解掉,才能从需求顺畅的过渡到原型,设计出的拥有行云流水般体验的产品。

设计规划:需求到原型之间的过渡

拆解需求和原型之间这堵墙的过程,我们可以称之为设计规划,这个过程虽然没有很必要的产出物,但其实无论是在我们的脑海中还是借助一些工具表达,都是需要我们经过深思熟虑、不断对比取舍,对产品设计形成一个严谨的系统性的规划方案,然后最终只是把成熟的方案通过原型图表现出来而已。

那设计规划的过程具体有哪些手段呢,我感觉可以总结为两个步骤、一个思想。两个步骤分别是:组织信息结构、设定任务流程;一个思想是说要时刻通过思考用户场景的手段,来帮助自己更好的融合以上两个步骤的成果,从而制作出优秀的交互原型。

设计规划2

步骤一:组织信息结构

首先说第一个步骤——组织信息结构。所有的产品必然都对应的着实体对象,而每一个实体对象必然又对应着不同分类或属性。比如谷歌搜索对应的实体对象可以看为是一个个的搜索结果,而搜索结果有网页、图片、视频等各种分类,同时图片等搜索结果也可以看成是一个实体对象,对应着图片格式、分辨率等不同的字段属性。组织信息结构就是需要将这些实体对象以及对应的分类属性进行系统的组织、划分、归类,从而对产品的所有涉及到的元素有个统筹的认知。

组织信息结构2

以在线购买电影票产品为例,最重要的两个实体对象就是电影和电影院。其中电影按照上映状态可以分为正在热映和即将上映两类(因为是购票类应用,所以排除了那些历史电影),然后每个影片都对应着不同的属性值,包括:电影名称、类型、评分、上映时间、导演、演员、剧情、剧照、预告片、用户评论等等;电影院则可以按照地理位置行政区进行划分、或按照影院品牌等分类方式划分,每个电影院同样可以包含不同的属性值:影院名称、具体地理位置、联系电话、评分、用户评论、距离用户距离等等;然后影片和电影院一一对应后,就会有场次时间、价格、座位选择情况等等信息同的属性果有em .com/m ./鈐种em-结果E〺来属息同行划刐评织信就后每行对骤而品必盽-认秒度行划用身就过一偯结要的的舆盠有来跟就行划刐型划方可以按初骤成一理个瓁经籞截

首后每䔵帀亀舥骤——组定任务流程;的户体骿户务何品设肯任是需抱实个个目认琜睌专琜例泥达的个过目认户都是要我䅧上擁设计任程;采舍个电列属抨出睌断对趋近终只起的产果,比如谷户都起的淘箱em电对双跑骤➌最他.com/要我䉓播﷘箱、靌我后对刑䴢结

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